With clients from the worlds of finance, business, international sport and entertainment, Joe is a leading men’s fashion stylist and image consultant within the British menswear industry.
With twenty years’ experience under his belt, a regular on the front row of Men’s Fashion Weeks, and often featured in GQ’s best dressed lists, Joe knows the menswear industry better than most.
An Essex boy who started life as a semi-pro footballer, Joe has worked his way up through the ranks of men’s fashion styling. His days started as a personal shopper in Harvey Nichols and Liberty, to building a menswear business at Selfridges as Head of Men’s Personal Shopping, and then a stint in e-commerce for Mr. Porter and Farfetch. Joe’s industry knowledge, contacts and relationships allow him to provide a service that no-one else can.
WHAT IS OTTAWAY STYLE?
Ottaway Style is a luxury, online shopping destination for the modern man, with a curated edit of menswear best in class. Here, we offer a concise selection of wardrobe essentials and timeless classics, without any filler. Joe has curated pieces from across the world of luxury menswear to bring you the very best. Joe gives you direct access to the pieces you should be buying. This allows you to build the perfect wardrobe, for the modern man. Joe’s done the hard work, so that you don’t have to.
Brand partners include emerging and independent brands, the best of British, industry leaders from the world of menswear, and luxury global shopping destinations. All bases will be covered to curate a fully informed wardrobe. This includes. hard luxury and tailoring, to footwear, casual and loungewear. We combine this carefully curated edit, with Joe’s personal style advice and virtual services. This provides a one-stop destination for the modern man. Build your wardrobe with ease and confidence.
“THE MODERN MAN WANTS TO FEEL CONFIDENT, DRESS WELL, AND LOOK SHARP, BUT DOESN’T ALWAYS HAVE THE TIME TO DEDICATE TO PERFECTING HIS STYLE. THIS IS WHERE OTTAWAY STYLE COMES IN. MY AIM IS TO USE MY INDUSTRY KNOWLEDGE TO ELEVATE MY CLIENT’S STYLE, WITH MINIMUM EFFORT ON THEIR PART. EVERYTHING FEATURED ON OTTAWAY STYLE WILL BUILD INTO THE PERFECT WARDROBE FOR THE MODERN MAN.“
– Joe Ottaway
THE OTTAWAY STYLE ETHOS
The modern man wants to feel confident, dress well, and look sharp, but doesn’t always have the time to dedicate to perfecting his style. Ottaway Style will be a destination for a modern man to shop effortlessly and with confidence.
In a world of Zoom meetings and a move towards online in all aspects of life, Joe’s aim is to personalise online shopping and use his industry knowledge to take the confusion out of it. Joe wants to elevate his clients’ style to the extraordinary, with minimum effort, and all at the click of a button.
“THE MAJORITY OF MEN SHOP IN A VERY DIFFERENT WAY TO WOMEN AND TO MANY FASHION AND SHOPPING CAN BE A COMPLICATED, INTIMIDATING AND TIME CONSUMING PURSUIT. THIS IS WHERE I BELIEVE MEN NEED GUIDANCE AND INSPIRATION AND THERE IS NOBODY BETTER THAN JOE OTTAWAY.
I met Joe many years ago and we have had a close friendship ever since. He is my go-to guy for style advice and inspiration. He works with every luxury brand, as well as having great relationships with all the high street retailers, making the world of menswear easily accessible for every man, on any budget.
Not only is Joe a wealth of information and experience, he is an inspiration himself with his own style. I have simply never seen the man look anything but outstandingly stylish, and on top of that, he’s one of the funniest and most easy-going men in the fashion industry. The level of personal service, detail and honesty that Joe brings to fashion isn’t just refreshing, it’s the future of shopping for men.”
— David Gandy
Joe’s personal style is best shown through his street style images from over the years. Joe’s style has earned him a regular place on GQ’s best dressed lists.